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Reebok
Athletes are often considered an afterthought by the time they reach their mid 30's. Reebok is shining a spotlight on older athletes who refuse to be confined by age barriers by showing that the true champions are the ones who refuse to quit.
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SPONSORED ESPYS AWARD
Reebok will partner with ESPN to create the first ever ESPY Eternal Award to celebrate the achievements of senior athletes.
SOCIAL: STRAVA
The Relentless Club will be offered on Strava for senior athletes of all kinds to connect during challenges and share stories of athletic success.
SOCIAL: TIKTOK
MERCH: THE ETERNAL COLLECTION
A line of activewear designed with maximum comfort and performance in mind to wreck the rec league. Teams and individuals can order customized gear so they can dominate in style.
Art Director: Rachel Holmes
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