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Kodak
Mental health issues are more prevalent than they ever have been, coinciding with the resurgence of film photography as an outlet. Kodak is offering photography as
a therapeutic tool to escape the inner battle.
OUT OF HOME
SPOT
PSYCHOLOGY TODAY PARTNERSHIP
STUNT: WALL OF PROCESSED FEELINGS
ACTIVATION: THE DARKROOM
Kodak will install completely dark and soundproofed rooms in busy, noisy areas where people can take a moment to breathe or scan their negatives.
MENTAL HEALTH FILM KIT
Kodak mental health photography kits that include rolls of film with encouraging notes inside and a journal to document your photography process, mental health, or things that speak to you while photographing.
SOCIAL
To combat the anxiety created by fast paced social video content, Kodak will create "visual resting places" in the form of relaxing video content shot on 35mm film stock.
Art Director: Rachel Holmes
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