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Coppertone
Research shows Gen Z is aware of the importance of wearing sunscreen,
yet they still go without it regularly. So Coppertone is giving them a not
so friendly reminder that it sucks to get roasted.
OUT OF HOME
BURNING REMINDERS APP
Introducing the best daily reminder to wear SPF. Because who doesn’t love a weather report that also humbles you?
SOCIAL: BERNT ON THE STREET
Coppertone launched a TikTok series with comedian Hannah Berner where she took to the streets to roast her fellow New Yorkers for their SPF indecency.
RADIO
Hannah promoted her partnership with Coppertone in her latest podcast by sharing her biggest ick. And surprisingly, it’s not skinny jeans.
SCORCHING SOCIAL COMMENTS
HOT MERCH
Art Director: Rachel Holmes
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